Integrating Klaviyo with Wishlist Guru: Track Wishlist Activity and Boost Engagement

In today’s competitive eCommerce landscape, personalization is key to driving customer engagement and conversions. One powerful way to enhance your email marketing and customer outreach is by integrating Klaviyo with the Wishlist Guru app. Wishlist Guru allows customers to save products to their personal wishlists, and now, with a seamless integration with Klaviyo, you can track when a product is added to a wishlist and use that data to supercharge your marketing campaigns.

What’s New?

The new feature added to the Wishlist Guru app allows store owners to automatically track and send customer actions—specifically when a product is added to their wishlist—directly to Klaviyo. By capturing this data, you can better understand customer interests and behaviors, enabling you to create highly personalized marketing strategies.

Here’s how the Klaviyo integration can enhance your marketing efforts.

Benefits of Integrating Klaviyo with Wishlist Guru #

1. Personalized Email Campaigns
   When a customer adds a product to their wishlist, you can trigger automated emails via Klaviyo. These emails can remind the customer about the item they’re interested in, offer related product recommendations, or notify them when the product goes on sale.
2. Behavioral Targeting
   With Klaviyo, you can segment customers based on their wishlist activity. For example, you can create segments for customers who have added a specific product to their wishlist but haven’t purchased it yet, enabling you to send targeted emails that encourage conversions.
3. Boost Customer Retention
   Wishlist activity is a strong indicator of customer interest. By leveraging this data, you can re-engage customers who have shown interest in your products without making a purchase. For example, you can send personalized reminders or exclusive offers to bring them back to your store.
4. Dynamic Product Recommendations
   Klaviyo’s robust personalization capabilities mean you can send dynamic product recommendations based on the items customers have added to their wishlists. This helps you cross-sell and up-sell more effectively.
5. Increased Conversions
   By sending timely, relevant emails to customers based on their wishlist activity, you increase the chances of turning browsing into purchasing. The more relevant the communication, the higher the conversion rate.

How to Set Up the Klaviyo Integration with Wishlist Guru #

1. Install Wishlist Guru
   First, ensure that you’ve installed the Wishlist Guru app on your Shopify or BigCommerce store and set it up properly for your customers to start adding products to their wishlists.
2. Connect Wishlist Guru to Klaviyo (reference to create API key): https://help.klaviyo.com/hc/en-us/articles/7423954176283
   Next, head to the Wishlist Guru app settings and navigate to the Klaviyo integration section. You will be prompted to enter your Klaviyo API key and connect your Klaviyo account to Wishlist Guru. Once connected, you’ll be able to start sending wishlist events directly to Klaviyo.
3. Create Klaviyo Flows Based on Wishlist Activity
   After setting up the integration, go to Klaviyo and create flows that are triggered when a product is added to a wishlist. Some examples of flow types you might want to set up include:
   • Wishlist Reminder Flow: Send an email when a customer adds a product to their wishlist but hasn’t purchased it in a set number of days.
   • Price Drop Flow: Notify a customer when an item on their wishlist goes on sale or is back in stock.
   • Re-engagement Flow: Encourage customers to return to their wishlist and complete a purchase with a personalized offer.
4. Analyze and Optimize
   Once your Klaviyo flows are live, monitor the performance of your campaigns and flows. Klaviyo’s analytics dashboard will provide insights into how effective your emails are at driving conversions and increasing customer engagement. Based on these insights, you can fine-tune your messaging and flow settings to improve performance.

Creating a Private API Key in Klaviyo for Wishlist Guru

1. Log in to Klaviyo:
   • In Klaviyo, select your profile from the bottom left-hand corner of the page.

2. Navigate to API Keys:
   • Click on Settings → Account → API Keys.
     

3. Create a New Private API Key:
   • Click Create Private API Key.
   • Name your new API key to differentiate it from other keys.
   • Select Full Access Key and then click Create.
     

4. Copy API Keys:
   • Take note of your Public API Key and Private API Key.

5. Integrate with Wishlist Guru:
   • In your Shopify admin, go to the Wishlist Guru app.
     
     
   • Click General Settings, then select Klaviyo from the integration list.
6. Enter API Keys in Wishlist Guru:
   • Paste your Public API Key into the first field.
   • Paste your Private API Key into the second field.
   • Click Save.
     

This completes the Klaviyo API integration for Wishlist Guru.

To set up a Klaviyo flow for Wishlist Guru, follow these steps : #

1. Create a New Flow #

• Navigate to Flows → Create Flow.
  
  

2. Choose Flow Type #

• Select Build Your Own to create a custom flow.
  

3. Name Your Flow #

• Name your flow (e.g., “Wishlist Guru – Product Added”).
  

4. Select Trigger #

• Under Select Trigger, choose Your Metrics and then select API.

5. Choose the Wishlist Guru Metric #

• Select the Wishlist Guru – Product Added metric as the trigger for the flow.
  

6. Save the Flow #

• Click Save to create your flow.

7.  Add an Email Step to the Flow #

• Under Actions, click and drag Email beneath the flow trigger.

8. Select the Email Template #

• Once the Email action has been added to the flow, click on the email step to configure it.

These steps will allow you to set up a flow in Klaviyo that is triggered when a product is added to a wishlist using Wishlist Guru. #

Configuring Dynamic Product Details in Email Templates #

Catalog Lookup Tags for Dynamic Product Information #

Klaviyo offers a variety of dynamic product data that you can incorporate into your emails and SMS messages. This data can be pulled from your store using the catalog lookup feature. Each product event contains a ProductId attribute that can be used to look up additional product information.

In the table below, we’ll explore the template tags you can use and how each piece of product information is referenced. #

Template Tag	Name	Description
{{ event.productId|default:” }}	Product Id	Inserts the product’s unique ID with {{ event.productId|default:” }}.
{{ event.variantId|default:” }}	Variant Id	Displays the variant ID, which could be used for a product’s size or color variation.
{{ event.title|default:” }}	Title	Displays the product name using {{ event.title|default:” }}.
{{ event.storeName|default:” }}	Store Name	Displays the store’s name with {{ event.storeName|default:” }}
{{ event.shopName|default:” }}	Shop Name	the product belongs to a specific shop or category, the shop name will appear with {{ event.shopName|default:” }}.
{{ event.handle|default:” }}	Product Handle	Provides a dynamic link to the product page using the product handle ({{ event.handle|default:” }}).
{{ event.handle|default:” }}	Product Image	Displays the product image dynamically by referencing the image URL associated with the product handle.

Key Considerations: #

Dynamic Personalization: Using these dynamic tags ensures that your communications are personalized, making each email or SMS message more relevant to the individual recipient. This leads to a better customer experience and higher engagement.

Default Value: The |default:” filter ensures that if a value is missing or not available, the template won’t break and will instead show an empty string. This is especially useful when certain product attributes may not always be present.

Conclusion #

The Klaviyo integration with the Wishlist Guru app opens up new opportunities for eCommerce store owners to engage with customers in a more personalized, relevant, and timely manner. By tracking when customers add products to their wishlists, you can craft more effective marketing strategies that turn interest into sales. With the ability to trigger personalized emails, increase conversions, and re-engage customers, this integration is a must-have for stores looking to optimize their marketing efforts and grow their revenue.

Ready to get started? Install Wishlist Guru and integrate it with Klaviyo today to unlock the full potential of your customer data!