Email reminders are a vital tool for e-commerce stores to re-engage customers and drive conversions. Whether you’re reminding a customer about their abandoned cart, a special offer, or a wishlist update, ensuring that these reminders are sent smoothly and professionally is essential. One way to achieve this is by configuring the SMTP settings for your email reminders. SMTP (Simple Mail Transfer Protocol) is the protocol used to send emails from one server to another. Properly configuring SMTP settings allows you to send reminders from your business email address, ensuring your messages reach customers effectively.
You can configure these settings by : Click on General Settings>SMTP setting for email reminder>Edit Settings
Why is SMTP Important for Email Reminders? #
SMTP serves as the backbone for sending email communications from your store. Without proper SMTP configuration, your reminder emails might end up in the spam folder or fail to deliver altogether. Proper SMTP configuration ensures:
- Better deliverability: Your email reminders will have a higher chance of reaching your customers’ inboxes.
- Professionalism: Emails will come from your business domain (e.g., contact@yourstore.com) rather than a generic email service, making your communications appear more credible and trustworthy.
- Customization: You can personalize the sender’s name, email, and other settings to align with your brand.
Key SMTP Settings You Need to Configure for Email Reminders #
Here are the main SMTP settings you’ll need to configure when setting up email reminders:
Sender Name #
The name that appears in the recipient’s inbox as the sender of the email reminder. It should be recognizable and trustworthy.
2. From Email Address #
The email address from which the reminder email will be sent. It should be a business-specific email that aligns with your brand.
3. SMTP Server #
The server that facilitates sending emails from your business to your customers. You’ll need the server address provided by your email service provider.
4. Username #
The username used to authenticate your access to the SMTP server, typically your business email address or a specific username assigned by your provider.
5. Password #
The password associated with your username, used to authenticate and authorize sending emails via the SMTP server.
6. Port #
The connection point to the SMTP server. Different ports are used depending on whether you’re using SSL or TLS encryption for secure email transmission.
7. Protocol #
The method of encrypting communication between your email server and the recipient’s server. Most commonly, TLS is used, but some providers may require SSL.
8. SSL or TLS #
These are encryption protocols ensuring secure transmission of emails. TLS is generally preferred for security, but SSL is also an option depending on your provider.
With these SMTP settings in place, you can send reminder emails that are more likely to reach your customers’ inboxes, helping you re-engage users, recover abandoned carts, and increase conversions.
