How to Opt Out of Wishlist Email Alerts

Learn how to control your wishlist email notifications by choosing whether you want to receive updates or opt out. This setting lets you manage your email preferences easily and ensures you only receive wishlist emails when you choose to.

How it works #

• Customers open the wishlist and click the Settings (⚙️) icon.
• Logged-in customers can manage:
  •  Receive Wishlist email alerts (on/off)
  • Email language preference (Pro plan)

Receive Wishlist Email Alerts (On/Off) #

The Receive Wishlist Email Alerts option allows customers to control whether they want to receive wishlist-related emails from your store.

What this setting does #

Customers can choose to turn wishlist email notifications on or off based on their personal preference.
This is especially important for compliance with data-privacy regulations such as European email consent laws (GDPR), where users must have clear control over marketing communications.

How customers manage this preference #

To change this setting, the customer must be logged in to their account.
Once logged in, they can access Customer Preferences from the Wishlist and enable or disable email notifications.

How emails are sent based on the selection #

• If Email Alerts are ON:
  The Wishlist app will send wishlist emails (such as reminders or updates).
• If Email Alerts are OFF:
  No wishlist-related emails will be sent to that customer.

The app fully respects the customer’s choice.

Klaviyo integration support #

For stores using Klaviyo, we provide a dedicated customer preference variable.

• Merchants who have connected Klaviyo can use this variable in their Klaviyo flows.
• This allows you to conditionally send emails only when the customer has opted in.
• If the customer has opted out, Klaviyo flows can automatically stop wishlist emails for that user.

This ensures accurate targeting, better engagement, and full compliance with customer communication preferences.