Now You Can Capture Product Options in Your Wishlist
We’ve enhanced our Wishlist Guru app to support product options and variants seamlessly. Our latest update brings compatibility with basic field types such as checkboxes, radio buttons, date pickers, dropdowns, buttons, and text inputs. Whether you’re using Shopify’s native variants or more advanced product option apps, your custom configurations will now carry through flawlessly into your Wishlist.
Why This Matters: The Realities of Product Customization # #
In today’s eCommerce landscape, personalization isn’t a luxury—it’s an expectation. Customers increasingly seek unique combinations, whether it’s a personalized engraving, a preferred delivery date, or a bespoke configuration for a bulk order.
Historically, Shopify’s quote and cart systems were built to handle basic product variants (like size or color). But for stores that use advanced product options apps or line-item properties—such as “Product Customizer,” “Infinite Options,” or “Zepto Product Personalizer”—this created friction. The additional details entered by customers often vanished into the void during the quote request process.
What Are Line-Item Properties & Custom Properties? #
Let’s say you sell custom mugs. Your product page might include:
- A dropdown for mug size
- A text box for a personalized message
- A date picker for delivery scheduling
- A checkbox for “Add a gift box”
These inputs don’t always map directly to Shopify variants. Instead, they are saved as line-item properties—hidden fields that travel with the product through the checkout and order process.
However, most wishlist systems—including Shopify’s default workflows—ignore these fields. That means your customer fills out all this custom information, clicks “Add To Wishlist,” and you receive… just the product name and variant.
That’s a problem. And that’s where Custom Property Tracking enters the chat.
A Real-World Example #
Let’s say you run a Shopify store that sells custom corporate gift boxes—a popular choice for holidays, employee recognition, or client appreciation campaigns.
Your product page includes:
- A dropdown: “Snack Type” – Sweet / Savory / Mixed
- A text box: “Personalized Gift Message”
- A date picker: “Preferred Delivery Date”
- A checkbox: “Add Premium Packaging (+$4.99)”
These fields are created using a product options app like Zepto or Infinite Options, and they don’t create real Shopify variants. Instead, they get passed through as line-item properties—invisible to most quote apps.
Now, imagine your customer carefully customizes their order and clicks “Add To Wishlist”
Without Custom Property Tracking, your team sees only:
Product: Deluxe Snack Gift Box – SKU 1243
(No idea what options the customer selected.)
With our latest update, the Wishlist includes:
Product: Deluxe Diwali Gift Box
- Product: Deluxe Snack Gift Box – SKU 1243
- Snack Type: Mixed
- Gift Message: “Thanks for being a great client, Q3 was a win!”
- Delivery Date: October 10, 2025
- Add-On: Premium Packaging ✅
No confusion. No emails back and forth. Just accurate, ready-to-review —even with complex configurations.
This is especially valuable for:
B2B bulk requests (customer-specific notes, item splits)
Custom print shops (size, color, design notes)
Made-to-order products (fabric, dimensions, delivery timing)
Who Needs This Feature? #
This feature is essential for:
- Stores using apps like Product Options, Infinite Options, or Zepto
- Businesses with B2B workflows involving bulk customization
- Merchants selling custom goods, engraved products, appointment-based services, or build-your-own kits
How to Enable It #
- Go to General setting
- then click on Wishlist Page display setting
- scroll below and you can see the option
- choose YES and save changes.
It will function automatically if the user is on the Premium plan. #
Final Thought: From Complexity to Clarity #
By supporting advanced product options and variant configurations, our app ensures that the wishlist you see reflects exactly what your customer selected—no more, no less.
This isn’t just a feature. It’s a conversion catalyst, a trust builder, and a process simplifier—all rolled into one.
